Are you connecting in a credible manner with your audience?
You’ve got all the keywords, key messages, brand colors, brand identity and an array of features and benefits to talk about. Now what?
Content is king. It is what people, your customers and prospects hear, read and see to like, consider and then buy or subscribe to what you have to offer.
Consistency and simplicity are also keys. Saying what you want to say in a similar manner that is also easy to understand across the tactics that are deployed is critical. That way your audience is hearing what they need to hear and can then make the sound decision-making judgements.
We work to create consistency and simplicity in our content development work so that your messages are heard as intended.
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At Inunity, we work with you to create content that will resonate with your target audiences, causing them to think about, consider and make the decision to buy.
Content Strategy
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A content strategy starts with translating the business and marketing strategies into how the customer hears about and sees your brand. What do we want to have customers think about at their differing buying stages? At Inunity, we review the customer’s decision-making process and stage and then craft ideas to reach them.
Content Tactics
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The marketing tactics are broken down further for content development purposes. Creative work across blogs, videos, social media posts, PR copy, e-books, e-blasts, sales collateral, sales presentations, even network talking points are developed. At Inunity, we carefully and efficiently craft content as appropriate for the identified marketing tactics.
Awareness, Consideration, Buy
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Customers need to know who you are and what you have to offer. They may not really know you, or they may not know all there is to know. How do you become known, considered and credible in a manner that creates initial or more interest in your brand? At Inunity, we create content for each decision-making phase.
Stay on Message
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Keep it simple. One message at a time. Consistency to the value proposition and brand identity. It can be a tough job to keep your content marketing on point, but a clear, consistent message wins people over. At Inunity, we work to stay aligned to the core principles that have guided the business plan, marketing plan and branding processes.
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Click here for our complete array of business planning and marketing services.
Strategically and tactically connecting sales and marketing, operations and finance as one team and one process.